Post by account_disabled on Jan 10, 2024 9:11:49 GMT
These days people usually comparison-shop online before buying something like a washer and dryer. Same goes for purchases like mattresses and large furniture. Cars – We’ve seen used car franchises have a lot of success with geo-targeted PPC. Hard-to-Find Products If your e-commerce business carries products that aren’t easy to find just by walking into a Wal-Mart, you’re probably a good candidate for PPC advertising.
People often use search engines to find weird items that aren’t carried in many brick and mortar stores, such as unusual hobby supplies or rare records. (One weird purchase I made recently was a bunch of empty Whatsapp Mobile Number List perfume sample vials.) Who Uses PPC Diverse Array of Products Retailers like Amazon (which spent over $55 million on AdWords in 2011) and eBay ($42.8 million) that carry a wide array of products have found a lot of success with PPC. Often, retailers like this advertise on tens of thousands of keywords, paying a small amount per click by bidding on long-tail .
keywords or using dynamic keyword insertion. Long-tail keywords have lower competition and, accordingly, lower costs per click, so advertisers can turn a profit even on lower-cost items. Dynamic Keyword Insertion The above ad from Lee.com, which showed up on a search for “black skinny jeans,” is almost certainly using dynamic keyword insertion to feature the exact search phrase as the ad headline. (The generic ad text is the tipoff.) Seasonal or Event-Based Value Florists love PPC because most people don’t send flowers very often – they look for a florist at the last minute when they need to send a floral arrangement for a funeral or an anniversary.
People often use search engines to find weird items that aren’t carried in many brick and mortar stores, such as unusual hobby supplies or rare records. (One weird purchase I made recently was a bunch of empty Whatsapp Mobile Number List perfume sample vials.) Who Uses PPC Diverse Array of Products Retailers like Amazon (which spent over $55 million on AdWords in 2011) and eBay ($42.8 million) that carry a wide array of products have found a lot of success with PPC. Often, retailers like this advertise on tens of thousands of keywords, paying a small amount per click by bidding on long-tail .
keywords or using dynamic keyword insertion. Long-tail keywords have lower competition and, accordingly, lower costs per click, so advertisers can turn a profit even on lower-cost items. Dynamic Keyword Insertion The above ad from Lee.com, which showed up on a search for “black skinny jeans,” is almost certainly using dynamic keyword insertion to feature the exact search phrase as the ad headline. (The generic ad text is the tipoff.) Seasonal or Event-Based Value Florists love PPC because most people don’t send flowers very often – they look for a florist at the last minute when they need to send a floral arrangement for a funeral or an anniversary.