Post by wededal303 on Dec 5, 2023 7:30:11 GMT
Google evolves and to do so it needs to review the system with which it processes search results. The ultimate goal is to guarantee a better experience for its users, satisfying their search intent . To do this it must constantly review its algorithms and clean from the SERPs those results obtained with incorrect or Black Hat techniques, which do nothing but pollute the quality of the results.
Among the most impactful updates in the history of SEO we certainly find Google Panda and Google Penguin . Their introduction made it possible to penalize all those sites that obtained good positioning through the Special Data use of link schemes coming, for example, from PBNs or from sites of little value with the sole purpose of manipulating the Page Rank. Algorithmic updates are constantly evolving and you always need to keep up to date.
The best way is to follow Google's Webmaster Central Blog as well as the official YouTube Google Webmasters channel where Matt Cutts (former chief engineer of the anti-spam team) periodically releases videos on core updates.For this reason it is essential to know how to grasp the best that each instrument offers. In SEO Fundamentals you will also find my favorite tools for building SEO-ready sites with WordPress. However, there are some that you just can't miss right now.
Among the most impactful updates in the history of SEO we certainly find Google Panda and Google Penguin . Their introduction made it possible to penalize all those sites that obtained good positioning through the Special Data use of link schemes coming, for example, from PBNs or from sites of little value with the sole purpose of manipulating the Page Rank. Algorithmic updates are constantly evolving and you always need to keep up to date.
The best way is to follow Google's Webmaster Central Blog as well as the official YouTube Google Webmasters channel where Matt Cutts (former chief engineer of the anti-spam team) periodically releases videos on core updates.For this reason it is essential to know how to grasp the best that each instrument offers. In SEO Fundamentals you will also find my favorite tools for building SEO-ready sites with WordPress. However, there are some that you just can't miss right now.